“Before I took this course, I was embarrassing myself trying to explain what I did for a living. You could see prospects’ eyes glazing over as I went into all of the technical details about what I did as a financial planner. Dave worked with me to hone my memorable message. Now, when I meet someone new for the first time and they asked me what I do, I say, ‘I am the guardian of my clients’ financial future.’”

“When I lost my job in construction, I decided to open my own roofing company. At first, I just wanted to sound like all of my competitors. Believe it or not my tagline was ‘Free Estimates, Fully Insured.’ Dave Romeo pointed out that this was not avery impressive tagline. After taking Crafting Your Memorable Message, I started using a high concept and changed my tagline to ‘Meticulous Quality, Impeccable Service.’ I can’t believe what a difference those four words could make to my prospects.”

“The hotel industry is very competitive. It was important that we didn’t sound like everybody else. I wanted to communicate in the language of our guests. Once we learned how to craft our memorable message, we started using it immediately. Now, when we explain what we do, we just say, ‘We treat your family like our family.’”